UX lessons learnt from the film Spirited Away

The 2001 Japanese animation “Spirited Away”, has been one of my favourite films for quite some time.  The brainchild of the amazing  Hayao Miyazaki , from studio Ghibli, it is not only beautifully crafted animation, but the plot contains a lot of valuable life lessons. To summarize the storyline: 10-year old Chihiro becomes trapped in a forbidden world of gods and magic when her parents take her to investigate the other side of then tunnel. In order to survive, Chihiro must work and make herself useful, and find within herself the courage and resolve she needs to save her parents and escape from a world where humans are despised.

 Let’s start with the similarities between Chihiro as a character and my experiences as UX designer:


Fear of the unknown

Fear of the unknown - Spirited Away

Chihiro doesn’t want to move to a new town. She doesn’t want to explore the other side of the tunnel. She is a scared, weak child, clinging to her mother. Unbeknownst to Chihiro, she has inherent maturity and wisdom, which she only discovers once she is pulled out of her comfort zone and has to deal with the spirits as Sen.

Working in the digital realm, you find yourself constantly scared of what you are undertaking. Most projects involve new technology. How do you estimate? How can you know what problems may surface? Can’t you just do a similar project to the last one, where everything is predictable and you know what to expect?  Do you have to work with different devs, product owners, etc? The answer is, in short, yes. Origin Interactive has not done the same work twice. It’s what we pride ourselves on. It’s not nearly as scary as a spirit bath-house might be to a 10 year old girl. But in the end, you fall back on the wisdom and maturity you’ve had all along, and the product turns out great.


Optimism, trust and empathy

Trust and empathy - Spirited Away

Throughout the tale of Spirited Away, it is Chihiro’s sense of trust and her optimism that helps her conquer. Even in the face of evil, she strives to understand WHY the other characters act the way they do. As with the spirit No-Face, she has empathy for his loneliness and allows him to follow her despite the fact that he ate half the bathhouse.

When you are part of a great and talented team, optimism and trust comes easily. But we all have had the “unreasonable” clients, or incapable development, etc. I have found that if you try and understand the WHY for people’s behaviours, it is much easier to find a solution or reach launch point. Empathy is a core value in UX, in my opinion. Understanding what users want and why, understanding the business goals,  understanding the pressures your client is under… empathy gets you invested in the end-goal and in most cases produce amazing results.


Never forget your true name

Never forget your name - Spirited Away

The witch Yubaba takes a part of Chihiro’s name, turning her to Sen. This is how Yubaba controls people. By signing the contract to work for Yubaba, Chihiro gives away her identity and becomes someone else.  Throughout the course of the tale, Chihiro manages to remember her real name, which in the end frees her.

We all take on various roles on the job. User Experience has been coined a Jack-of-All-Trades profession quite a few times over the last few years. Though some would believe it is at the detriment of the trade, I believe it is a necessary characteristic to any good UX. To know as much as possible, and to deal with as many people as possible, ensures a good solution. This means a UX has to be a dev, or a product manager, or a project manager, or a user, or a CEO.  Be who you have to be to ensure everything is covered, but at all times, know that you stay a UX at heart.


The power of the bla-bla          

Bla Bla - Spirited Away

Chihiro’s saving grace in the first part of the film, is her ability to choose her words carefully and say only what is important. Other characters like Yubaba and Kamaji try and distract her from her true purpose with random questions and comments. But their trickery fall on deaf ears. Chihiro wants a job, and keeps asking for it.

It’s easy, especially in the first phases of a project, to get caught up in the bla-bla. We have all gotten pulled in by the temptation of a revolutionary, all encompassing amazing product that will rule the world. Or the opposite happens. Instead of over-delivering in promises for the solution, you find your ideas being shot down, restricted. Developers kick back on every bit of functionality you want to add, clients are upset by the budget. In the end, it’s all bla-bla. You know, as a UX, what to do to make a solution that fits all requirements and more.  Just do your job, and keep asking for what you need.


Stick to the rules, be respectful

Stick to the rules - Spirited Away

Early in the film it is clear that Chihiro’s manners and sense of right and wrong is her saving grace. Despite the fact that her parent’s gorged themselves on food they did not pay for, she refuses, saying it is stealing. This saves her from being turned into a pig. Later on, it is her respect for the hierarchy within the bathhouse that leads to great reward.

Rules are made to be broken, and in our industry it is very easy to confuse “revolutionary” with “let’s disregard everything and make something unusable”. We have all seen the end-results when usability and standard practice takes a back-seat to conceptuality. Again, it is about striking a balance. If you are respectful of the end goal and the users’ needs, and push within those limits, the results can be great.


Hard work pays off

Hard work pays off - Spirited Away

In the end of the film, Chihiro’s hard work, values and dedication to her cause ensures her parents’ freedom. She returns to the real world more prepared for the adventures ahead, and more aware of what she is capable of.

The reward of sticking to your guns, and bearing through the tough bits is something we are all familiar with as digital professionals. Every project is in itself an adventure, where you meet new characters, protect the ones you know, and have a goal you aspire to. Of course we all have our own work-flows and methodologies. And nothing is ever set in stone. The appeal of user experience, and the reason why I love it so much, is that it is a practice that can be applied to anything and everything. Don’t be scared, empathise and trust, understand, know yourself and the team’s capabilities, avoid the bla-bla, and push the limits within the boundaries of usability. A fool-proof recipe for any UX-adventure!





Let’s build a UXNation this Freedom Day!


This Freedom Day, 27th of April 2013, we celebrate 19 years of freedom. I want to take this opportunity to reflect on the User Experience (UX)  industry in South Africa, and the impact it has made in the short time that it has been around.

Freedom Day 27 April

South Africa celebrates 19 years of Freedom this week.

If anything, there are opportunities when it comes to User Experience which have never been explored before, because it is relatively new and people have not fully grasped the concept of User Experience, and do not understand what it actually means. With the internet providing so many definitions  it does not  help the User Experience “struggle” but instead further confuses the everyday South African. We have an opportunity here to get people to understand it.

User Experience (UX) can be explained as the feeling or impression created when interacting with a company, its brand or service and how this is communicated and perceived by users within the digital realm. 

It might seem strange that I’m writing about Freedom Day and linking it to User Experience. You are probably wondering what one has to do with the other? Well believe it or not, I think there is an indirect link between the two, and I will do my best to demonstrate that, and hopefully by the time you’re done reading  you will understand my point of view.

Freedom Day: Commemorates when South Africa became independent from the oppressive powers that be and a better life for all was promised to the people.

This meant that South Africans were given freedom of expression and people could study what they wanted and where they chose to. User Experience could now be given a platform to spread all across South Africa. How has Freedom Day and what it stands for influenced the digital industry? South Africa is a young democracy, and we are still being introduced to the vastness of the digital realm. We are playing “catch-up” to the rest of the world in terms of technology and methodologies, User Experience being one of them.

South Africa’s User Experience history is younger than our independence.

Interaction design

We love UX.

UX is still being slowly introduced to the South African market, with a few exceptions of people and companies that are already, or have been, practising User Experience. What this means is that Companies  can target potential users that they have never had the opportunity to reach before. By providing products and services to users who need them, brands are able to make people’s lives easier and better.

Which is what we at Origin Interactive strive to do: make a difference in people’s lives with User Experience, to educate people about User Experience and to get the public to appeciate what User Expierence does and can do for them.

With all that said, we here at Origin Interactive can appreciate what Freedom Day has meant for our industry. We strive to expand digital knowledge through User Experience. We are lucky enough to teach previously disadvantaged South Africans at a young age about the benefits of User Experience in the digital world, providing them  with a platform to create a UXNation! In the words of our fearless leader Mike Lewis, who always challenges us to do great things,  “Always think of ways User Experience can make everyday South African’s lives easier, and make shit hot stuff”.

Freedom in South Africa has given us the platform to plant and spread the User Experience seeds. Let’s help them grow. Viva UXNation!

Nelson Mandela

Viva UX-Nation!


Improving people’s lives

“It is more blessed to give than to receive”

I recently decided that instead of spending money at a bar celebrating another year of me getting older and fatter, that I would do something different for my birthday. After some research, I came across this website:


According to their site, they are known for two things:

  • Helping “Individuals do extraordinary things to raise money for their favourite causes”, and
  • Helping “Charities and Non-profits build strong and sustainable funding models”.

In the case of an individual, like myself, wanting to raise funds for a charity/cause, all you have to do is register as an “Activist”. You create an online profile, with a pic and a short bio, select the cause you want to support and set a monetary target. You’re then given a link to your profile and off you go. You’re free to nag people over FB, Twitter and via email to donate to your cause. You can pull in images from Flickr or attach YouTube videos. You can even comment on other Activists/Causes pages. Once donors click on your link they’re taken to your “Activist Page” where they can view your progress and information.

GivenGain Activist Profile Pic

Apart from the dorky image, the Activist Profile Page is super user friendly

Donations through the site are quick and easy, and as an activist you are notified every time a donation is made. Donors can choose to remain anonymous or put their name as well as a personal message next to their donation. All in all, it is a very user-friendly system to use as an Activist as well as a Donor. Well from my donors’ experiences and mine anyway.

Joining is free and takes less than two minutes. As an activist you can also increase your influence. Your ability to make things happen is measured by what they call their IPV (Influence Point Value). You are awarded points for reaching your target, adding your Twitter feed or connecting through Facebook. You’re awarded badges if you’ve got a certain amount of followers or more, if you’ve supported at least five causes or even one cause.

GivenGain enables non-profit professionals to build powerful online fundraising communities at a fraction of the traditional time and cost. By combining online donations, content management, email and mobile communication and donor CRM in one, integrated package, they’re replacing 5+ tools with one easy to use system to run their organisation.

As a company looking to implement a Corporate Social Investment strategy GivenGain has developed a “Community Investor Toolkit” to “provide velocity to social and/or environmental investment activities.

Door of Hope

We believe in improving people’s lives

I know that often we want to do something to give back to our communities, but it is so overwhelming and we are often scared off because the task seems insurmountable. GivenGain has truly given each individual and company the tools to contribute to society by making it as easy and exciting as possible. I was worried that I would register and look like a fool with my fifty rand donation, but I managed to meet and exceed my target of R5000 for my charity of choice – www.doorofhope.co.za – and every time I received a notification that a donation was made I felt like I had won the lottery! Currently there are 3,955 Activist projects and 867 Causes registered.

It is so refreshing, and relieving, that in today’s world where the internet is full of so many obscene, useless and terrifying things to know that there are still inspiring organisations out there who aren’t just in it for the profit or fame. To be sure, I did a search for Kardashians on the network and was thrilled to find that none were registered. So if you’re looking for a charity to support, or want to invest in a corporate social investment strategy for your business, I definitely recommend GivenGain. To infinity and beyond!

Introducing our newest “Originals”!

Here at Origin Interactive we celebrate our diversity and unique skill sets. We love meeting and joining forces with passionate individuals who share our vision of improving people’s lives. We are proud to announce the addition of these two awesome guys to our team.

Tshepo Lehutjo

Junior UX Consultant

Tshepo - Our new UX Consultant

The little engine who could!

We’re all about collaboration, education and information. We were thrilled to welcome Tshepo to our team as an intern in 2012 while he was completing his MA: Digital Arts – Interactive Media at the University of Wits. Tshepo was studying the Usability of Twitter applications on Smartphones. It didn’t take us long to realise that we had discovered an amazing expert-in-the-making from which we could learn a thing or two, while at the same time, expose him to the enticing world of User Experience.

We kept our eye on this talented young man and as soon as we heard he was available for hiring, we scooped him up before anyone else could. Tshepo has proven that when he’s thrown in the deep end, not only does he swim; he dives in headfirst and tackles sharks with his bare hands. Seeing as his favourite saying is “Challenge accepted!” we’re not surprised that he confronts problems head on, with a passion to solve them logically and meticulously.

Michael Chihaka

Junior UX Visual Designer

Michael - Our new UX Designer

Hot design(er)

Michael is our Junior UX Visual Designer with a great deal of experience working in various design programs.

Junior, as the other staff has affectionately nicknamed him, is incredibly passionate about strong conceptual design and feels that “without design thinking, there’s no route to innovative and alternative human-centred solutions”. His philosophy is to practice design thinking, from inspiration to implementation.

After completing his Honours in BA: Information Design at the University of Pretoria, his professional experience includes working on various exciting projects for clients like SAB Kickstart and Castle Milk Stout, SA Design Hub, Sabat, VO5 & Transitions to name a few.

Junior is truly a triple threat as he is also an aspiring DJ and has completed some of his motion projects to the sounds of his own music. With a passion to learn and grow, and a desire to always push the boundaries of digital design, he is definitely a shooting star in our galaxy to keep your eye on. Michael’s down to earth attitude and ability to laugh at himself have kept him grounded and focused on one thing: expanding his and others’ worlds through significant digital engagements.

Our two new team members at daily stand-up

More staff = more birthdays = more cake! YAY


Welcome aboard guys, we’re super stoked to have you!


Social, the next big thing after Google & sliced bread?

Although we pride ourselves in working at the forefront of User Experience in the South African digital context, at Origin we are also serious about exploring how the ever-changing technological landscape is affecting our habits, behaviour and lived experiences, and what role UX design may play in positively influencing these changes. As such, we will be addressing these concerns in what we hope proves to be a series of engaging and provoking posts. To get us started we have a guest-post by Tshepo Lehutjo. Tshepo, a former intern at Origin, is currently doing his MA Digital Arts in Interactive Media at the University of Witwatersrand, focusing his studies on the usability of Twitter apps on smartphones.

Just a few months ago, I ran into an academic article that was themed towards a study of identity and self-gratification, the link to which I have unsuccessfully tried to find (apologies – however, a search on social networks and narcissism brings up issues and conversations we should rather not get into). Without adding any of the sterile theory behind the article, the findings from this study were very surprising or rather appalling depending on your point of view.

A number of participants were equally divided into two groups, one group looked into the mirror for a given time while the other group browsed their Facebook social network. The results showed how the Facebook folk showed more self-satisfaction than those who looked at their reflection in the mirror.

Sure, man is a social animal, but really!? It seems social validation may be more important than we actually give credit for; who even cares what they think of themselves anymore? Does Lady Gaga care what she thinks of herself anymore? Do you?

If this were an Oprah-type show it would be a perfect moment for one of those clichéd sayings that go “what is the world coming to?” But no one is to blame, nor should we become anti-technology- this is the natural order of things, we humans have come from travelling seven days to get a message between two cities, to instant mobile messaging that takes less time than you can say “What are the names of the other Facebook founders anyway?” This is how we grow and perhaps why we are still on the planet.

Sure, we have seen the countless studies done on social, I’m quite likely speaking for myself here, but start up your favourite search engine, type in a few search terms on social network studies and voila! Back to the point, we have seen how the rise of smartphones and iPods has turned our public spaces into private spaces. You see, the jig is that when you are on social, the world is a village- but for those few that don’t participate- they have come to learn that maintaining someone’s attention without having them drift away on their small screen can be difficult.

Yes, that’s right, social technology has created a widely super-connected world that is quite adept at maintaining friendships and bonds online, but – and this is hard to argue with – it has simultaneously created a world that cares more about what to tweet about the current moment than it cares about the moment itself.

Again, this is no reason to become anti-tech, lest I loose my source of well-being- but I am not too worried about that happening, the boys at Googleplex and the Apple-kids in Sillicon Valley would definitely stop the world from rotating if that were to happen.

On the other hand, one should note that not all things that are good are entirely good, nor are things that are bad all bad – I think the remedy is that we should try to become more aware of ourselves and our technology (and yes, there actually is a lot of harm in neglecting the friend beside you to check who commented on your status update – your “friends” most likely!)

In all earnestness, do not suppress the instinct to be social – it’s a basic human need. But don’t miss the moment to be social in the “real world” either.

Tshepo Lehutjo

Future usability analyst x interaction designer

Tech4Africa 2011 – Our highlights

Origin Interactive @ Tech4Africa

The highlight of last week for us at Origin Interative was the Tech4Africa 2011 conference! What an exciting and well organisied affair! Thanks Gareth Knight

Amidst the high caliber of technology-thought leaders speaking at the conference this year, two stood up for their commitment to the technological advancement of the African continent; Professor Ndubuisi Ekekwe, an inventor with two doctoral and four master’s degrees including a PhD in electrical and computer engineering, reminded delegates that technological innovation must not be reduced to the scope of Information and Communication Technology on a continent facing problems that cannot be solved by ICT alone. Ekekwe echoed a recurring theme of the conference – Africa must look within its own borders for solutions to our unique challenge and the time for it is now! By fostering intellectual ownership of these solution, we can capitalise on them more sustainably than imported solutions. Even though much of what Ekekwe said went way over our heads, his passion for driving truly African innovation needed no translation.

Herman Chinery-Hesse, the only African recipient of the “Distinguished Alumnus Award” is the co-founder of SOFTtribe, one of the leading software houses in West Africa and described by the BBC as Africa’s Bill Gates. Herman quickly captured a packed auditorium with his charisma and the way he ‘gangstered’ his way through the emerging African technology market over the last 19 years. He believes that “If Africa misses the current global IT boat, there may never again be an opportunity for rapid wealth creation on the continent.”

We were also truly inspired once again by the great work that the Praekelt Foundation is doing in harnessing the power of mobile technology to address one of the world’s gravest health crises. Their Project Masiluleke leverages the wide usage of mobile devices in South Africa to help fight the country’s clipping HIV/AIDS and TB epidemics through providing a free service to HIV and TB infected people prompting and educating them on better managing their illness.

Their Young Africa Live initiative is a mobile platform aimed at educating and empowering young people to be more proactive in their fight against HIV/AIDS that is entertainment-oriented, fun, interactive, and provocative. The Young Africa Live platform does not simply state the facts and “lecture” young people about the dos and don’ts, but rather create a space where young South Africans could talk about hot topics that affect their daily lives: love, sex, relationships, gender and cultural issues, as well as HIV/AIDS.

On a slightly more geeky note, Robert Nyman’s talk on keeping a pragmatic focus on HTML5 and its relation to the open web showcased some of the new opportunities and rich experiences allowed by the development of a standardised web architecture. The Star Wars references didn’t hurt either

Other speakers who made a lasting impression for their role in the advancement of User Experience Design were Rian van der Merwe (kalahari.com) and our friends at Clear Left(UK) James Box and Cennydd (pronounced Kenneth!) Bowles.

And so it was two days greatly spent at the T4A 2011 conference! It was a privilege to partner with Gareth and the rest of the T4A team and we look forward to next year already!

WPF Multi-touch Application; a Blend of design and development

We were approached by Microsoft SA (Kath Roderick) to produce the UX design and interaction development for an interactive WPF application for Softline Pastel (accounting software provider).

One of the central objectives of the project was to showcase the advantages of working in blend, using Microsoft Surface and WPF SDK toolkits to create an intuitive and engaging Multi-touch application.

The application itself is a high level account reporting system which allows a company/user to view the history of their financial data on a highly interactive chart. The user can control the type of data and level of detail viewed as well as the time period across which the data will appear.

In my role as the designer/integrator/UX developer responsible for the interactions, I encountered various challenges and considerations undoubtedly different to those presented by “traditional” graphical user interfaces. My experience on similar projects has taught me that this role does not exclusively belong to a designer or a developer but rather someone who can bridge the gap between the two worlds.

Within our team of 2 backend devs (with minimal/no WPF experience), UX designer, Technical advisor (Microsoft), PM and myself (title still somewhat undefined) we set out to create a truly delightful multi-touch experience.

The visual design of the UI focused on interaction principles which would determine how comfortably and intuitively users would interact with the application. Touch interactions have to be executed in a way which anticipates user responses, without detracting from the user’s own sense of control.

One of the challenges when designing for a multi-touch experience was to give the UI a sense of depth, and of a tangible impression. This influenced how the intended touch gestures would work differently to traditional system interactions. How would the controls visually suggest their touch-functionality? Would the interaction with the graph involve gestures that are intuitive? How would compartmentalizing a group of controls in a module or placing them in a separate control influence the touch experience? Some of these considerations had to be revised during the integration of the design into Blend, and the implementation of XAML into the application.

Extending the Pastel brand to the application would itself pose challenges to the conceptual design of the UI, since the experience itself had to exemplify the brand essence, convenience and sophistication of the Pastel ‘My Business Online’ service had to be associated with the ease-of-use and overall experience of the application. An integral objective to this project was to demonstrate how the WPF touch technology could enhance the experience and encourage an overall positive brand impression.



With the design approved, it was time to start setting up resource dictionaries for the colours, brushes, controls and the chart itself in Blend. These assets would then be implemented into the main project file.  Here the controls and their associated states would be assigned their functions. Why do we do it this way you may ask? Having dealt with many of the design and interaction issues mentioned previously, my involvement in the design phase lent an awareness of how to treat the assets appropriately. This proved to be invaluable process and starting block throughout the duration of the project.

As far as my work process is concerned, I found creating a WPF project in Blend that serves as a planning and “tidying-up” project which simplifies things as the project progresses. The Illustrator designs are imported into this “tidy-up” project, where I can then go through a refinement process where individual controls and components are consecutively grouped together, then placed in a main working project. Within the main project, colours of components are used to set up a colour dictionary, associated brush resources are created, and then component parts are converted to the relevant control templates (also referenced by a common control library). Much of the visual state behaviours of the controls are implemented in this project, as well as the parent-child relationships and structures of the controls.

Styling for the chart presented a new challenge – using the WPF Toolkit, a collection of WPF features and components made available outside of the standard .NET Framework development cycle. The purpose of the Toolkit (as with the Software Development Kits) is to allow for users to get interface functionality more conveniently. Relevant to our application, the Data Visualization control functions of the Toolkit provide a powerful means of easily creating flexible style-able charts. Not having had any experience in using the Toolkit before, I spent some time first getting acquainted with its Silverlight counterpart. Pete Brown’s Styling Charts with the Silverlight Toolkit  provided a good introduction to going about styling charts. Although Brown’s focus is on the Pie Chart type, the fundamental concepts behind the styling is extendable to the other chart-types within both the Silverlight and WPF frameworks. Therefore applying these treatments to the WPF Chart went quite smoothly, at least initially…

The styling process so far had been done without visibility of the development work stream up to that point. Until then I had been styling the controls as standard WPF controls.  Once we had sent the XAML over to the dev team, it was pointed out that for a multi-touch app the controls should belong to the Surface Toolkit to as great an extent as possible.

The solution to this quite simply was to create Surface templates of the relevant controls, copying the XAML from the existing styles into the new templates and changing the TargetTypes to the appropriate Surface control where needed. The “XAML” project was also structured to match that of the development teams. Whereas the Login window and Main window had each been assigned to a user control and subdivided to reference the ChartView (chart area with associated controls) and HeaderView. The layout of the controls was also defined in accordance with the designs using column and row definitions and grid controls.

Trying to get the chart to the point of being implementable now provided yet another challenge. After testing  and updating their Toolkit, the dev team had started using the compatible:Series, rather than the default Toolkit, Column type, meaning that either the style I had done up to that point was no longer relevant to the new chart type, or more likely I simply couldn’t figure out how  to apply my existing style to the new chart.

Furthermore, the new Toolkit seemed to require changes to the project namespaces. Admittedly, my understanding of how XAML namespaces actually work falls quite short of the mark. This is something I am yet to fully come to terms with. However, the dev team supplied me with a scratch project in which I could start styling the graph. This was more complicated than anticipated, and I think a fault on my part was instead of focusing more on the written XAML, I relied on the WYSIWYG offerings in Blend.

By trying to figure out the relationship between the Chart parent, it’s children and associated templates using the Objects & Properties panels instead of investigating the XAML more thoroughly, I suspect I may not have grasped things completely. For instance, instead of trying to set up and implement a style palette for the column series data points, I should have noted that such a palette already exists in the Data Visualization Toolkit, and I could have focused only on how the palette is referenced by the data points.

Ultimately, a substantial part of styling the graph was done by changing and adding to the existing XAML. Even though the solutions were often very simple, the XAML had to be specific. Obviously experience will help in being able to produce the appropriate XAML efficiently, but this does require a much deeper understanding of the WPF and .NET frameworks than I think Microsoft tend to acknowledge in promoting Blend as a design tool.

Supporting the dev team was one of the most central aspects of the project as a whole, and some of the greatest challenges revolved around this. Even though they were responsible for the implementation of the XAML, it was crucial to be communicating with them throughout this phase of the project. This ensured that the XAML we delivered was indeed implementable, done in accordance to the designs and resolved any issues which may have interfered with these objectives.

This is probably where my role as an integrator rather than designer became most obvious (at least in the case of this project). It was important to be able to communicate the needs of the design team to the development team, and in turn communicate back the limitations and constraints the developers may face. Even though the dev team were new to WPF themselves, I’m sure that as someone in the position of the integrator gains experience, he or she would be able to take more responsibility for the flow and efficiency of projects. I also think that one of the responsibilities of the integrator is to ask the right questions, in order to be able to establish the needs and responsibilities of the respective teams and members involved as soon as possible.

We have definitely learned a lot on this project and therefore fell confident in taking on more challenging project that influencess and improve users lives.

Please feel free to contact us regarding any questions you may have, I hope I’ve helped shed some light on an altogether new and undefined topic.

Wynand Kok